WHO WE ARE
Director Cody Ebbeler has been making commercials since 2014. He started VPLA so brands and agencies could hand one company the whole job.
Concept, script, casting, crew, the shoot, and the edit are all done by us. You deal with one team from the first call to the final files, not a chain of vendors handing work to each other.
Before we plan a new video we look at how your past ones performed, then shoot and cut for where it will run: vertical for TikTok and Reels, horizontal for YouTube, your site, and TV.
Delivery is not the end of the job. For the first two weeks after launch we watch the numbers and tell you what to change, whether that is the media buy or the cut.
TESTIMONIALS
Discover why our clients consistently choose our services. Hear a firsthand account of the exceptional benefits and solutions we provide with Izzy Traub, CEO of ai tech startup Inspira.
CLIENT REVIEWS
Stefano Curti
Chief Brands Officer, Coty Cosmetics
Chiun-Kai Shih
Int. Project Director, Condé Nast
Brooke Heffernan
Sr. Global Content, Adobe
Izzy Traub
CEO, Inspira.ai
Peter Li
User Acquisition, Soothe
Michelle Song
Dir. Brand Marketing, ColourPop
Mark Broumand
CEO, Mark Broumand
Explore the success behind the Wet N Wild TikTok video campaign for Big Poppa mascara. Discover how strategic influencer collaborations and innovative video production by our Los Angeles Video Agency achieved 2.6B views, setting a new benchmark in performance video marketing.
Read Wet N Wild Case Study
Instagram is a powerful platform for sharing visual content, but what if you want to post a video without it being a reel? This comprehensive 2025 guide walks you through carousel posts, feed videos, and best practices step-by-step.
Read Instagram Video Guide
Connect authentically with your audience through relatable brand stories. Learn to infuse your brand's values into narratives that build trust and loyalty, making your brand story a genuine part of your customers' lives.
Read Brand Storytelling Guide01 — 04 // What We Make
A brand film explains why a company exists, not just what it sells. It is what people watch on your homepage and before a first meeting, so it should sound like you rather than an ad. For TreeSwift, a direct-to-consumer jewelry brand, that meant 38 seconds built around one idea: jewelry as a way to express yourself.
We write the script, storyboard it, cast it, shoot it, and edit it. Before anything is booked you get a planning document with the talent, locations, look, and schedule to approve.
Every project starts with a discovery call to agree on the one thing the film has to say, who it is for, and where it will be seen. The script follows from that.
A commercial sells a product in 15 to 30 seconds. A brand film sells the company behind it and can run longer. Our brand film vs. commercial guide covers which one you need.
The hero film comes with shorter cutdowns and vertical versions, so the same shoot covers your website, paid social, and organic posts.
A customer saying it on camera is more convincing than anything you can say about yourself. For Beauty-Stem we filmed three patient testimonials in one day at a house in Beverly Hills, with an on-camera host guiding each conversation so people who are not actors could talk the way they normally would.
We help you pick customers whose stories match the people you are trying to reach, handle the releases, and schedule interviews so several can be filmed in one day.
We write the questions with you ahead of time, aimed at the doubts your customers actually have. On the day people answer in their own words instead of reading lines.
Every interview is shot on two cameras, a wide and a close-up, so long answers can be cut down cleanly. We also film each person at home and using the product, so the edit has more to show than a face.
Our testimonial video guide covers how to plan a testimonial shoot and what it costs.
Training series, executive messages, recruiting films, event coverage, and product demo video production. Corporate video usually goes through more approvals than any other kind, so we build legal and brand review into the schedule from the start.
Training libraries and internal updates are shot in as few days as possible and cut into short modules people will actually finish.
Most executives are not comfortable on camera. We keep the crew small, the setup quick, and the questions conversational so they come across like themselves.
Screen recordings, motion graphics, and live action combined so a product makes sense in two minutes, with versions for sales calls, your site, and paid ads.
A single executive or training piece usually starts around $7,500. Multi-part libraries and employer-brand campaigns generally run $25,000 to $75,000. See corporate video production for more.
Our Wet n Wild Big Poppa campaign reached 2.6 billion views on TikTok with an original track from @JVKE, Bella Poarch, and more than 400 creators. That is how we approach social media video production: built for the platform first, not a TV spot cut down to vertical.
TikTok, Reels, Shorts, and YouTube each have their own lengths, safe zones, and pacing. We plan coverage for all of them so one shoot fills every placement.
On TikTok, sound spreads a campaign as much as the picture does. On Wet n Wild we built the launch around one original track that every creator, ad, and fan video used.
Social rewards testing. We shoot enough variations, with different hooks, talent, and lengths, that you can see what works and put money behind it.
Feed posts, Reels, Stories, and TikToks, from one-off pieces to monthly content. Single social pieces start around $5,000.
Shooting in LA is not the same as shooting anywhere else. The crew depth is real, so is the permit process, and the difference between a smooth day and an expensive one is usually decided weeks before the camera turns over. This is how we handle the parts of a Los Angeles production that catch people out.
Most exterior work in the City and County of Los Angeles runs through FilmLA, and lead times are longer than people expect — particularly for street closures, drone work, or anything near a school. We pull permits, arrange the required monitors and notifications, and build the approval window into the schedule instead of discovering it late.
We shoot on stages across Hollywood, Culver City, and Downtown, and on location from the Arts District to Malibu. Which one you need is a budget decision as much as a creative one: a controlled stage day often costs less than a location day once permits, parking, and lost hours to traffic are counted.
Los Angeles has the deepest crew pool in the world, which means the constraint is rarely availability — it is knowing who is right for a specific job. We crew from people we have worked with, and cast through local agencies when a project calls for actors, models, or real people rather than talent flown in.
A company move across town in the afternoon can cost an hour of daylight. We build call sheets around traffic, golden hour, and the realities of parking a truck in Santa Monica, so the day finishes on schedule rather than in overtime. If it is your first shoot, here is what to expect on the day.
Plenty of our clients are not in Los Angeles. They come here because the crew, talent, and locations are here. We handle production locally and run remote review so approvals do not require anyone to fly in, and we shoot regularly in Orange County, San Diego, San Francisco, and New York.
The questions we get asked most often before a project starts. If yours is not here, get in touch and we will answer it straight.
Single-purpose social pieces generally start around $5,000. A commercial campaign with a hero film and a set of cutdowns typically runs $20,000 to $100,000. The largest variables are crew size, shoot days, and talent — not equipment. We quote against the budget you actually have rather than working backwards from a rate card. Our Los Angeles cost guide breaks the numbers down further.
Two to three weeks for a straightforward single-day shoot, and four to eight weeks for a campaign involving casting, locations, and multiple deliverables. Permits and approval rounds are usually what extends a timeline, so we schedule both explicitly at the start. The production timeline guide walks through each phase.
Commercials, brand films, product and e-commerce video, testimonials, and social content. We work with beauty, fashion, corporate, health and wellness, and technology brands, and we handle concept, production, and post in-house rather than subcontracting the parts that matter.
Yes. Many clients are based elsewhere and shoot here for the crew, talent, and locations. We also produce in Orange County, San Diego, San Francisco, and New York, and run remote review so nobody has to travel to approve a cut.
We are a production company that thinks about what the video has to achieve, not just how it looks. Our work for Wet n Wild reached 2.6 billion views, and we have produced for ProActiv, Anheuser-Busch, GQ, Ferrari, and Amazon — brands where the film has to perform, not just screen well internally.