VPLA is a creative group of filmmakers and marketing enthusiasts.
We offer a modern approach to commercial video production, integrating strategic marketing concepts with the art of filmmaking. Our hybrid skillset elevates the quality of work and probability of campaign success; that means clear, concise, and creative messaging plus a higher likelihood of reaching your target audience.
Video Production Los Angeles was born through the collaborative efforts of Commercial Director Cody Ebbeler and an expert crew of filmmakers and digital marketers. We recognize that video wields substantial marketing power, yet many brands struggle with creating effective campaigns. As strategic partners, we're here to optimize your video content for maximum impact.
How It Works
Our Process
Pre-Production
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Using the digital sales funnel and Hero, Help, Hub model, we identify where video content can best support your business strategy. Our personalized approach ensures that your video aligns with your unique business needs and audience engagement goals.
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Our team handles scriptwriting and storyboarding, focusing on creating content that aligns with your brand's message. This internal process ensures a smooth transition to production, allowing you to focus on your business while we take care of the details.
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We analyze your past campaigns and current market trends to inform our casting and location decisions. Leveraging our network of agencies and location scouting resources, we ensure these choices enhance your video’s narrative and visual impact.
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We manage all planning aspects, presenting a comprehensive document for your approval. This includes casting, locations, creative direction, and schedules. Your level of involvement is flexible, ensuring a streamlined and stress-free planning process.
Production
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Our production set combines meticulous planning with dynamic execution. Anticipating potential issues, we have checkpoints and backup plans to ensure smooth operations. The atmosphere on set is both fun and efficient, fostered by a team selected for their skill and fit for each job. This environment guarantees a professional and enjoyable production experience for everyone involved.
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We offer clients a hybrid on-set experience, providing a comfortable and accommodating atmosphere while actively involving them in shot approvals. This approach allows clients to choose their level of involvement, ensuring their comfort and satisfaction with the progress. For those unable to be physically present, we facilitate remote participation, keeping them engaged and updated.
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Our shoots are equipped with industry-standard cinema gear from globally trusted brands, ensuring the highest technical quality for each project. This commitment to using top-tier equipment underlines our dedication to producing visually stunning and technically superior content, meeting the high standards of today's media landscape.
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While we rigorously plan each shoot, we remain open to creative ideas that emerge on set. New ideas are welcomed and evaluated for their feasibility and impact on the project's goals and timeline. This flexible approach ensures that the best ideas are always incorporated, fostering a dynamic and innovative production environment.
Post-Production
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Our editing is marked by both efficiency and creative flair, stemming from our extensive pre-production groundwork. Editors skillfully shape the narrative, while a cloud-based review system allows for easy and prompt client feedback, ensuring the final edit aligns with the client’s vision and our creative standards.
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With a vast array of plugins and tools, we enhance videos with high-quality effects and graphics, staying true to the client's brand kit and guidelines. We carefully consider the desired energy and style, ensuring that our visual enhancements complement the brand's message and aesthetics.
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Our access to diverse music and sound libraries, coupled with custom foley capabilities, allows us to tailor the auditory experience to each scene. Music choices are presented early for client selection, and sound design is refined with client feedback, ensuring audio elements that align with the client’s preferences and the video's mood.
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We carefully incorporate your input and suggestions during the post-production phase, making necessary revisions to align the video with your vision. Our commitment to quality assurance ensures the final product meets our high standards.
Delivery
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We deliver videos in both horizontal and vertical formats suitable for various platforms, in high-resolution QuickTime 422HQ MOV and web-compressed H264 formats. Additionally, closed caption transcripts are provided to comply with online guidelines. We're prepared to meet specific format needs upon request, ensuring our clients have everything they need for successful distribution.
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Acknowledging the importance of a solid distribution strategy, we equip our clients with a guide on best distribution practices and methods. Our team is ready to assist your marketing team or provide sample marketing services, ensuring not just the creation but also the effective use of the video content.
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Our service extends beyond video delivery. We monitor the first two weeks of campaign execution, providing data and actionable insights. This includes suggestions for media buy adjustments or video tweaks to optimize audience engagement, demonstrating our dedication to the campaign's ongoing success.
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We conduct a follow-up call to discuss campaign performance and goal achievement, using this as an opportunity to plan for future projects. This process underscores our commitment to building enduring relationships and preparing for continued collaboration, reflecting our belief that relationship-building is integral to the production experience.
Trusted By Hundreds Of
Happy Clients
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FAQ
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VPLA stands out through its modern hybrid approach, seamlessly integrating strategic marketing ideas with filmmaking expertise. This cohesive strategy ensures that our videos not only captivate but also align seamlessly with your brand's vision and audience expectations.
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We understand that many brands struggle with video strategy. We offer guidance on formulating clear plans and distribution models, ensuring that your video content is optimized for maximum impact.
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We've seen numerous instances where videos are misaligned with platforms. VPLA is committed to rectifying this by strategically placing your videos on platforms that resonate with your audience.
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We value client involvement and offer two rounds of revisions, along with a final review day. Our projects are set up in a non-destructive way, allowing for adjustments and further revisions if needed.
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We have experience producing various types of videos, including promotional videos, commercials, social media content, and more. Our diverse team can cater to your specific needs.
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Yes, we offer recommendations for video distribution methods and best practices. We can also assist your marketing team or provide sample marketing services to continue a working relationship.
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We prioritize efficient editing and typically deliver content swiftly. However, the timeline can vary depending on the project's complexity and the extent of revisions. While a 4-8 week process is ideal, the current market landscape can often require a 4 week start to finish turnaround or less.
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Yes, we’ll happy to see your project through as long as needed during your campaign execution. Gathering real-time data and statistics, we can recommend adjustments in media buying or video tweaking for better audience engagement.