How It Works
Our Process
Pre-Production
Using the digital sales funnel and Hero, Help, Hub model, we identify where video content can best support your business strategy. Our personalized approach ensures that your video aligns with your unique business needs and audience engagement goals.
Our team handles scriptwriting and storyboarding, focusing on creating content that aligns with your brand's message. This internal process ensures a smooth transition to production, allowing you to focus on your business while we take care of the details.
We analyze your past campaigns and current market trends to inform our casting and location decisions. Leveraging our network of agencies and location scouting resources, we ensure these choices enhance your video's narrative and visual impact.
We manage all planning aspects, presenting a comprehensive document for your approval. This includes casting, locations, creative direction, and schedules. Your level of involvement is flexible, ensuring a streamlined and stress-free planning process.
Production
Our production set combines meticulous planning with dynamic execution. Anticipating potential issues, we have checkpoints and backup plans to ensure smooth operations. The atmosphere on set is both fun and efficient, fostered by a team selected for their skill and fit for each job.
We offer clients a hybrid on-set experience, providing a comfortable and accommodating atmosphere while actively involving them in shot approvals. This approach allows clients to choose their level of involvement, ensuring their comfort and satisfaction with the progress.
Our shoots are equipped with industry-standard cinema gear from globally trusted brands, ensuring the highest technical quality for each project. This commitment to using top-tier equipment underlines our dedication to producing visually stunning and technically superior content.
While we rigorously plan each shoot, we remain open to creative ideas that emerge on set. New ideas are welcomed and evaluated for their feasibility and impact on the project's goals and timeline. This flexible approach ensures that the best ideas are always incorporated.
Post-Production
Our editing is marked by both efficiency and creative flair, stemming from our extensive pre-production groundwork. Editors skillfully shape the narrative, while a cloud-based review system allows for easy and prompt client feedback.
With a vast array of plugins and tools, we enhance videos with high-quality effects and graphics, staying true to the client's brand kit and guidelines. We carefully consider the desired energy and style, ensuring that our visual enhancements complement the brand's message.
Our access to diverse music and sound libraries, coupled with custom foley capabilities, allows us to tailor the auditory experience to each scene. Music choices are presented early for client selection, and sound design is refined with client feedback.
We carefully incorporate your input and suggestions during the post-production phase, making necessary revisions to align the video with your vision. Our commitment to quality assurance ensures the final product meets our high standards.
Delivery
We deliver videos in both horizontal and vertical formats suitable for various platforms, in high-resolution QuickTime 422HQ MOV and web-compressed H264 formats. Additionally, closed caption transcripts are provided to comply with online guidelines.
Acknowledging the importance of a solid distribution strategy, we equip our clients with a guide on best distribution practices and methods. Our team is ready to assist your marketing team or provide sample marketing services.
Our service extends beyond video delivery. We monitor the first two weeks of campaign execution, providing data and actionable insights. This includes suggestions for media buy adjustments or video tweaks to optimize audience engagement.
We conduct a follow-up call to discuss campaign performance and goal achievement, using this as an opportunity to plan for future projects. This process underscores our commitment to building enduring relationships and preparing for continued collaboration.
